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Mobile App News 20.12.2023

2023 Mobile App Trends, Abandoned Apps Report, and Analytics Market Growth

Industry Trends and Predictions

The mobile app industry in 2023 faced various challenges and opportunities, affecting its trajectory. Key trends include a 6% decline in app install ad spending, reaching $82 billion globally, and a 9% year-over-year increase in iOS non-organic installs. Moreover, total app downloads increased by a modest 2% in 2023.

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Abandoned Mobile Apps Report

Pixalate's Q3 2023 report revealed that over two million apps are now considered abandoned (not updated in at least two years) across Google and Apple app stores. This represents a 14% increase year-over-year. Abandoned apps, especially those directed at children, pose privacy risks and concerns about outdated data collection practices.

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Growth of the App Analytics Market

The global app analytics market is expected to reach around US$ 16,008.8 million by 2033, growing at a CAGR of 19.7%. This growth is driven by the increasing importance of data-driven insights in enhancing user experiences and app performance across various industries.

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Mobile Analytics Market Dynamics

In the Asia-Pacific region, there's a significant surge in mobile analytics adoption due to the increasing digitalization across sectors. Key players in the market include Google LLC, Adobe Inc., IBM Corporation, and Microsoft Corporation, among others. The market is also shaped by trends like the rise of in-app analytics and the integration of AI and Machine Learning for enhanced predictive analytics.

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