How Qualitative App Analytics Can Help You Make Smarter Choices

Revolutionizing the app analytics industry, qualitative analytics offers a powerful set of tools that can help you save time, minimize frustration, and avoid the agony of broken screens. With these cutting-edge tools at your fingertips, you can transform your data into a dynamic, real-time visualization of your users' experience. Gain unprecedented insights into how your app is being used and make informed decisions about optimizing it for better performance.

Analytics can help you make quicker, smarter decisions and UserX's qualitative analytics tool takes it a step further by providing you with the ability to ask "why."

Quantitative analytics can answer critical questions such as the user conversion rate or crash number, but they don't always explain the reasons behind those numbers.

Qualitative analytics fill in the gaps by showing how real users interact with your app through user session recordings and touch heatmaps. With this deeper understanding, you can make informed decisions that improve the user experience and drive growth for your business.

Session recordings

With qualitative analytics, you can get a comprehensive understanding of what's not working in your app through high-quality video recordings but rest assured, this tool isn't designed to judge. It's here to help you improve your app.

It's quick and painless and captures every action and gesture in each user session. You can easily pinpoint the root cause of a crash or ANR by reviewing the actions leading up to it.

And if you're trying to identify usability issues like cart abandonment or login screen problems, simply watch how users interact with your app.

Heatmaps

When users interact with your app, they leave behind valuable evidence that can improve their experience. Qualitative analytics tools can collect and organize this evidence into heatmaps that reveal which areas of your app's screens are most frequently touched.

By reviewing heatmaps, you can quickly identify usability issues and correct them. Whether it's an unresponsive gesture or a disliked onboarding screen, you can spot the problem and fix it before it negatively impacts your users' experience.

Conversion funnels

Funnels represent a series of actions your users take and the data associated with each step. The data points collected from these funnels can include a range of information, such as the number of visitors who completed a step. In addition, it can include the number of visitors that abandoned it.

Analyzing data in this way is a popular approach as it allows you to pinpoint exactly where in the process you're losing the most visitors. Through analysis of conversion funnels, you can identify and address issues to boost revenue and enhance the user experience.

Drop-off flows

When users abandon a conversion process on a mobile app, it's a clear sign that something isn't working as expected. Drop-off flows can provide valuable insights into user experience and identify areas for improvement.

By analyzing user behavior at each step of the conversion funnel, you can pinpoint the exact issues that are causing users to leave (for example, the user added a product to the cart while using the app but did not complete the purchase. Drop-off flows show that instead of making the purchase, the user navigated to a screen displaying alternative offers or simply exited the app). This will help you optimize your conversion rate and provide a better user experience for your customers.

Crash replays

Capturing session recordings of a crash can be immensely helpful in identifying and reproducing technical issues. This method allows developers to fix crashes much faster, as it provides a more comprehensive understanding of the events leading up to the crash.

By matching session recordings to crashes, developers can replay those sessions to understand what went wrong. Additionally, tracking crashed sessions and affected users in real-time can help developers stay on top of issues as they arise.

Conclusion

An effective analytics platform doesn't just rely on quantitative data but also incorporates qualitative insights.

With qualitative visual tools, you can easily and efficiently conclude and make informed decisions about your product. Whether it's identifying crashes or resolving usability issues, you can approach these challenges with confidence and clarity.